"Wild Creations sold an outstanding 1 million African Dwarf Frogs in 2009, but just three years ago, the company’s co-founders Rhett Power and Peter Gasca didn’t even know what an African Dwarf Frog was..."
"Wild Creations got its start in 2007 with EcoAquariums, self-contained ecosystems for African Dwarf Frogs. These compact and easy-to-maintain habitats were a hit with stores, and Wild Creations soon had distribution in 1500 stores in 48 states. In 2008, Wild Creations began selling the EcoAquariums and accessories through its own website..."
"Rhett Power and Peter Gasca met while stationed overseas with the United States Agency for International Development. For years they traveled the globe, spending a majority of their time in Central Asia. Though they enjoyed their jobs and traveling (and the perks of having Diplomat statuses!), they began to consider switching careers so they could spend more time with their wives and children..."